Rethinking Purpose

Winter 2016
Between Feb 22 & March 4
Mon/Wed/Fri 3:00-5:50pm
GSB Co-Lab
MKTG 574
2 Units
GSB Pass/Fail

We assume happiness is stable, an endpoint to achieve our goal to chase. It’s not. Recent behavioral research suggests that the meaning of happiness changes every 5-10 years, raising the question: how might we build organizations and lives that cultivate happiness? Research suggests it is better to aim for meaning. In Rethinking Purpose, we explore how to rethink purpose in work and life. Students will hear from guests and take a field trip to see how Google has reconsidered purpose. Building on the principles for Solve for X (, a platform encouraging moonshot thinking to solve huge problems in the world, we’ll harness design thinking principles to create personal moonshots and a path to continue to find those moonshots over the life course. Lastly, we’ll map out how to use time in ways that would help build innovative teams, products, and ultimately lives that have positive, meaningful, lasting impact in the world. If you take this course, please save Feb 20th 2016 (Sat, 10am-6pm) at the for an immersive day that will serve as the foundation for this 2 week class.

See more info here:

Apply by January 10. Non-GSB students also encouraged to apply!
Application closed.

Teaching Team
Jennifer Aaker, General Atlantic Professor of Marketing, Stanford Graduate School of Business
Emily Ma, Head, Special Projects, Business Innovation, X, formerly Google[x]



Rethinking Purpose