ReRide: Redesigning the Rider Experience in Ridesharing

Fall 2015
*SCHEDULE CHANGE
Thursdays
Oct 22, Oct 29
6:00p – 9:00p
Studio 1
d.fundamentals

Getting around used to mean owning and operating your own vehicle, but increasingly it means non-traditional forms of transportation including ridesharing experiences like Lyft and Uber.

However, these vehicles have been designed for the driver; All the controls, visibility, and even safety features have been optimized for the driver. As ridesharing use increases, how might we redesign the experience to optimize for the rider? All the experience points are within our field of view: from finding the vehicle on a crowded street, to getting inside and making sure you have the right car, to having your preferences at the ready, to exiting safely without leaving your belongings. The rider doesn’t own the vehicle but for a brief moment in time it should feel like it’s her domain.

This two-evening pop-up challenges students to understand what ridesharers want in their experience — and then prototype it for them. Students will go through a bootcamp on user interviewing, participate in ride-alongs with real riders and then use their new skills to create new solutions to re-optimize vehicles with the rider in mind.

By the end of the class, students will know the fundamentals of design thinking and will have completed the full five step process of empathize, define, ideate, prototype and test. Students will have prototyped solutions to make the vehicles of the future more user-centric.

Apply
Accepting 24 students.
Application closed

Teaching Team
Stacey Gray, d.school
Reilly Brennan, Executive Director, Revs program

Questions
stacey@dschool-old.stanford.edu
brennanr@stanford.edu