Sun. Oct 4, 11:00am-5:00pm
Mon. Oct 5, 3:30pm-5:20p
Wed. Oct 7, 3:30pm-5:20p
Mon. Oct 12, 3:30pm-5:20p
Wed. Oct 14, 3:30pm-5:20p
Interested in how to infuse d.school mindsets with a b.school methodology? Organizational Psychology of Design Thinking focuses on how to shift the mindset of large organizations towards embracing design thinking and creative collaboration. By exploring principles of organizational behavior and business psychology, this course will seek to spark a culture of creativity within partnering corporations. Our class will take an experimental approach to identifying and transforming social norms within companies. The majority of classes will be conducted in the field allowing students to take a hands-on approach to design thinking. The first part of the course will focus on understanding the psychological readiness of organizations to improve their creative confidence. The second part of the course will examine how to craft new ways of embracing design thinking at the corporate level. Participating students should have an understanding of the design process.
Accepting 12 graduate and/or undergraduate students. Apply here.
Baba Shiv, Professor, GSB
Sam Yen, Chief Design Officer, SAP
Ward Bullard, Magic Maker for Sports Fans, SAP
Alex Scully, Design Thinking Strategist, SAP
Laura Pickel, Curriculum Designer, SAP