Needfinding in the Wild

Spring 2016
April 16, 1:00pm – 4:00pm
April 17, 11:00am – 2:00pm
Studio 1

Are you looking to elevate your empathy and synthesis skills? Are you curious about pursuing a career in the user research domain and want to begin to develop an expertise?

As the starting place for all user-centered design and innovation, needfinding (also known as empathy and synthesis or user research) is easy to get started with, and deceptively hard to master. The only way to get better at it is to do it, and the best way to do it is in the wild.

The three sessions of Needfinding in the Wild will take place in the field, with each session focused on building specific needfinding skills:

Session 1 – The lost art of observation
Session 2 – A trifecta of synthesis tools
Session 3 – Build your own needfinding toolkit, literally

As an advanced course, we are seeking students that have some prior experience with empathy or needfinding in a design thinking context. Please make sure to note this experience on the application form.

Enrollment limited to 24 students. All students encouraged to apply.
Application Closed

Teaching Team
Michael Barry, Mechanical Engineering
Virginia Rath, Business
Phoebe Kuo, Product Design
Daniel Steinbock, Education
Nihir Shah, fellow