Tags

    Powers of Ten


    Goal

    To help designers understand the larger context in which a challenge exists and develop non-obvious insights.


    Duration

    5-50 min depending on the depth and breadth of the exercise


    Group Size

    Can be done in small groups or as a large class


    What is it?

    Powers of Ten is a reframing technique that can be used as a synthesis or ideation method. It allows the design team to use an intentional approach to considering the problem at varied magnitudes of framing.

    Why use powers of ten?

    This is powerful exercise for generating a large number of ideas during the empathy building process. It helps designers understand the larger context in which their users exist. By developing a broader understanding of the context designers are able to develop deeper, non-obvious insights.

    How to use powers of ten?

    The concept of Powers of Ten is to consider one aspect over increasing and decreasing magnitudes of context. Let’s take two examples to illustrate how Powers of Ten could be used during a design process:

    POWERS OF TEN FOR INSIGHT DEVELOPMENT: In this example, imagine you are designing a checkout experience, and you are trying to understand a user’s motivation and approach to an aspect of her life. You are thinking about how she makes buying decisions. We made the observation that she read a number of customer reviews before making a purchase and are developing an insight that she values her peers’ opinions when making purchases. Consider what her behavior might be for buying various items over a wide range of costs, from a pack of gum, to a pair of shoes, to a couch, to a car, to a house. Capture this in writing. Probe for nuances in your insight and see where it breaks down. Perhaps this could develop into a framework, such as a 2x2.

    POWERS OF TEN FOR IDEATION: During brainstorming groups idea generation lulls from time to time. One way to facilitate new energy is to use Powers of Ten. Continue with your brainstorming topic, but add a constraint that changes the magnitude of the solution space. “What if it had to cost more than a million dollars to implement?”, “What about under 25 cents?”, “What it was physically larger than this room?, “Smaller than deck of cards”, “Had no physical presence”, “Took more than four hours to complete the experience?”, “Less than 30 seconds?”. More power to you.


    Sample Lesson

    Materials: Project dependent: May need internet/other research tools, recording devices to capture interview/brainstorm ideas

    Return to Curriculum Home Page


    Powers of 10 image and RESOURCE: Charles and Ray Eames, www.powersof10.com

    Comments

    /groups/k12/search/index.rss?tag=hotlist/groups/k12/search/?tag=hotWhat’s HotHotListHot!?tag=hot6/groups/k12/sidebar/HotListAdded tag - hotdyoungDevon Young2016-06-09 18:05:15+00:002016-06-09 18:05:15addTag14Added tag - activitydyoungDevon Young2016-06-09 08:51:57+00:002016-06-09 08:51:57addTag13Added tag - testdyoungDevon Young2016-06-09 08:51:48+00:002016-06-09 08:51:48addTag12Added tag - prototypedyoungDevon Young2016-06-09 08:51:46+00:002016-06-09 08:51:46addTag11Added tag - ideatedyoungDevon Young2016-06-09 08:51:45+00:002016-06-09 08:51:45addTag10Added tag - definedyoungDevon Young2016-06-09 08:51:43+00:002016-06-09 08:51:43addTag9Added tag - empathizedyoungDevon Young2016-06-09 08:51:42+00:002016-06-09 08:51:42addTag8Added tag - stokedyoungDevon Young2016-06-09 08:51:40+00:002016-06-09 08:51:40addTag7Added tag - design thinking processdyoungDevon Young2016-06-09 08:51:38+00:002016-06-09 08:51:38addTag6Added tag - resourcesdyoungDevon Young2016-06-09 08:51:35+00:002016-06-09 08:51:35addTag5dyoungDevon Young2016-06-06 23:47:53+00:002016-06-06 23:47:53updated4dyoungDevon Young2016-06-06 21:53:23+00:002016-06-06 21:53:23updated3dyoungDevon Young2016-06-06 20:58:40+00:002016-06-06 20:58:40updated2First createddyoungDevon Young2016-06-06 20:58:21+00:002016-06-06 20:58:21created1wiki2016-06-06T23:47:53+00:00groups/k12/wiki/bb07fFalseResources and Tools by Stage/groups/k12/wiki/bb07f/Resources_and_Tools_by_Stage.htmlDevon Young14 updatesResources and Tools by Stage Key tools and worksheets in each step Warm-up [Download file "Stoke Deck.pdf"] Improv Toolkit for Educators, Improv Activiti...Falsedyoung2016-06-06T23:47:53+00:00Added tag - hotdyoungDevon Young2016-06-09 18:04:48+00:002016-06-09 18:04:48addTag18Added tag - full-cycledyoungDevon Young2016-06-09 06:21:38+00:002016-06-09 06:21:38addTag17Added tag - designed by k12 labdyoungDevon Young2016-06-09 06:21:34+00:002016-06-09 06:21:34addTag16Added tag - educator workshopdyoungDevon Young2016-06-09 06:21:23+00:002016-06-09 06:21:23addTag15Added tag - 2-hourdyoungDevon Young2016-06-09 06:21:18+00:002016-06-09 06:21:18addTag14Added tag - 2016dyoungDevon Young2016-06-09 06:21:08+00:002016-06-09 06:21:08addTag13Removed tag - workshopdyoungDevon Young2016-06-09 06:21:02+00:002016-06-09 06:21:02removeTag12Removed tag - morning routinedyoungDevon Young2016-06-09 06:21:00+00:002016-06-09 06:21:00removeTag11Removed tag - dp0dyoungDevon Young2016-06-09 06:20:59+00:002016-06-09 06:20:59removeTag10Removed tag - design thinking burstdyoungDevon Young2016-06-09 06:20:56+00:002016-06-09 06:20:56removeTag9Added tag - workshopdyoungDevon Young2016-06-06 15:58:59+00:002016-06-06 15:58:59addTag8Added tag - design thinking burstdyoungDevon Young2016-05-23 20:34:51+00:002016-05-23 20:34:51addTag7Removed tag - burstdyoungDevon Young2016-05-23 20:34:43+00:002016-05-23 20:34:43removeTag6Added tag - morning routinedyoungDevon Young2016-05-23 20:34:05+00:002016-05-23 20:34:05addTag5Added tag - dp0dyoungDevon Young2016-05-23 20:33:54+00:002016-05-23 20:33:54addTag4Added tag - burstdyoungDevon Young2016-05-23 20:33:47+00:002016-05-23 20:33:47addTag3dyoungDevon Young2016-05-23 16:46:27+00:002016-05-23 16:46:27updated2First createddyoungDevon Young2016-05-23 16:08:56+00:002016-05-23 16:08:56created1wiki2016-05-23T16:46:27+00:00groups/k12/wiki/213e5FalseDesign Thinking Burst: May 18, 2016 /groups/k12/wiki/213e5/Design_Thinking_Burst_May_18_2016_.htmlDevon Young18 updatesDesign Thinking Burst: May 18, 2016 What: An introductory experience for educators who are interested in learning about the design thinking process. When: April 28, 2016 at the d...Falsedyoung2016-05-23T16:46:27+00:00Added tag - hotdyoungDevon Young2016-06-09 18:05:46+00:002016-06-09 18:05:46addTag16Added tag - full-cycledyoungDevon Young2016-06-09 06:22:15+00:002016-06-09 06:22:15addTag15Added tag - designed by k12 labdyoungDevon Young2016-06-09 06:22:11+00:002016-06-09 06:22:11addTag14Added tag - educator workshopdyoungDevon Young2016-06-09 06:22:06+00:002016-06-09 06:22:06addTag13Added tag - 2-daydyoungDevon Young2016-06-09 06:22:01+00:002016-06-09 06:22:01addTag12Added tag - 2016dyoungDevon Young2016-06-09 06:21:58+00:002016-06-09 06:21:58addTag11Removed tag - workshopdyoungDevon Young2016-06-09 06:21:52+00:002016-06-09 06:21:52removeTag10Removed tag - discover design thinkingdyoungDevon Young2016-06-09 06:21:50+00:002016-06-09 06:21:50removeTag9Added tag - workshopdyoungDevon Young2016-06-06 15:59:14+00:002016-06-06 15:59:14addTag8Removed tag - savedyoungDevon Young2016-06-06 15:59:10+00:002016-06-06 15:59:10removeTag7Added tag - discover design thinkingdyoungDevon Young2016-05-23 21:41:41+00:002016-05-23 21:41:41addTag6Added tag - savedyoungDevon Young2016-05-16 20:35:23+00:002016-05-16 20:35:23addTag5dyoungDevon Young2016-05-13 21:14:20+00:002016-05-13 21:14:20updated4dyoungDevon Young2016-05-11 15:57:56+00:002016-05-11 15:57:56updated3dyoungDevon Young2016-05-11 03:15:39+00:002016-05-11 03:15:39updated2First createddyoungDevon Young2016-05-11 03:01:09+00:002016-05-11 03:01:09created1wiki2016-05-13T21:14:20+00:00groups/k12/wiki/7c78cFalseDiscover Design Thinking workshop: May 5-6 2016/groups/k12/wiki/7c78c/Discover_Design_Thinking_workshop_May_56_2016.htmlDevon Young16 updatesDiscover Design Thinking workshop: May 5-6 2016 Edit this page Create a new page Delete this ...Falsedyoung2016-05-13T21:14:20+00:00Added tag - hotarazAriel Raz2016-06-09 18:05:38+00:002016-06-09 18:05:38addTag13Added tag - prototypearazAriel Raz2016-06-09 06:30:10+00:002016-06-09 06:30:10addTag12Added tag - full-cyclearazAriel Raz2016-06-09 06:30:00+00:002016-06-09 06:30:00addTag11Added tag - grades 9-12arazAriel Raz2016-06-09 06:29:55+00:002016-06-09 06:29:55addTag10Added tag - student curriculumarazAriel Raz2016-06-09 06:29:51+00:002016-06-09 06:29:51addTag9Added tag - 1-weekarazAriel Raz2016-06-09 06:28:21+00:002016-06-09 06:28:21addTag8Added tag - 2016arazAriel Raz2016-06-09 06:28:18+00:002016-06-09 06:28:18addTag7Removed tag - student workshoparazAriel Raz2016-06-09 06:28:07+00:002016-06-09 06:28:07removeTag6Removed tag - fail forwardarazAriel Raz2016-06-09 06:28:03+00:002016-06-09 06:28:03removeTag5Added tag - student workshoparazAriel Raz2016-06-06 16:37:11+00:002016-06-06 16:37:11addTag4Added tag - fail forwardarazAriel Raz2016-06-06 16:36:53+00:002016-06-06 16:36:53addTag3arazAriel Raz2016-03-14 03:01:39+00:002016-03-14 03:01:39updated2First createdarazAriel Raz2016-03-14 02:48:24+00:002016-03-14 02:48:24created1wiki2016-03-14T03:01:39+00:00groups/k12/wiki/0502dFalseMt. 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