WHAT is it?
Ideation is the process of idea generation. Mentally it represents
a process of “going wide” in terms of concepts and outcomes. Ideation
provides the fuel for building prototypes and driving innovative
WHY do we teach it?
Ideate in order to step beyond obvious solutions. We ideate
to harness the collective perspectives and strengths of our teams. We
ideate to create fluency (volume) and flexibility (variety) in our
HOW do we teach it?
We ideate in teams, though we can also ideate individually.
We ideate using many techniques, including these examples:
IDEATE ACTIVITIES AND CHALLENGES BASED ON SKILL LEVEL
1. Simple Brainstorming
1. Brainstorming rules
1. Visual Brainstorming
2. Crowd Sourcing