Tags

    Journey Map

    Goal

    To help students catalog the path of a user, object or system in order to better understand it and look for design opportunities.


    Duration

    about 30 minutes just on this tool (Sample lesson below)

    Group Size

    groups of 3-4 students are ideal; Can be done with whole class

    Why use a journey map?

    In gaining empathy for a person or understanding of one’s process through an experience, considering the details of that process can illuminate areas for potential insights. Creating a journey map is an excellent way to systematically think about the steps or milestones of a process. A journey map can be used for your own empathy work, or to communicate your findings to others.

    How to use a journey map?

    Create diagrams that capture multiple observations, e.g. a map of a user’s day, a map of a user’s experience, or a map of how a product moves through a space (from manufacturing to store shelf to user’s hands). Consider a process or journey that is relevant, or even tangential to, your problem space. For example, you could consider your user’s morning breakfast routine.You could capture every event of one person’s exercise in a month – and consider who she was with, where she came from, where she exercised, and where she went afterwards. Or perhaps you are developing a dating service website; you could document every communication between two people before the first date. One important concern is to be comprehensive within the variables you choose to capture. (Don’t overlook the opening of the window shades in the morning breakfast routine.) What seems meaningless, could actually be the nugget that develops into a stunning insight.

    Organize the data in a way that makes sense: a timeline of events, a number of parallel timelines that allows for easy comparison, a series of pictures, or a stack of cards. Then look for patterns and anomalies and question why those themes or events occurred. Push yourself to connect individual events to a larger context or framework. It is often the pairing of an observation with the designer’s knowledge and perspective that yields a meaningful insight.

    Sample Lesson

    Introduce Journey Map:
    - We do this to help us understand the context around our user and what design opportunities exist for him/her.

    Large Group Example:
    - Either pre-load an example or draw one on the board with student input. Sample questions might be: talk about the life of a tomato to get on a pizza, or a student's journey to get to school, or the president's journey to get to the White House.

    Small group work:
    - Have students work in small groups to map the journey of their user(s). Encourage students to include another dimension to their map - this might be what the user is feeling, who the user interacts with, what is slowing the user down, etc. Students could include this aspect in their map as the user goes along.

    Debrief:
    -How did that activity go? What could we do to make it be better next time?

    Comments

    /groups/k12/search/index.rss?tag=hotlist/groups/k12/search/?tag=hotWhat’s HotHotListHot!?tag=hot6/groups/k12/sidebar/HotListAdded tag - hotdyoungDevon Young2016-06-09 18:05:15+00:002016-06-09 18:05:15addTag14Added tag - activitydyoungDevon Young2016-06-09 08:51:57+00:002016-06-09 08:51:57addTag13Added tag - testdyoungDevon Young2016-06-09 08:51:48+00:002016-06-09 08:51:48addTag12Added tag - prototypedyoungDevon Young2016-06-09 08:51:46+00:002016-06-09 08:51:46addTag11Added tag - ideatedyoungDevon Young2016-06-09 08:51:45+00:002016-06-09 08:51:45addTag10Added tag - definedyoungDevon Young2016-06-09 08:51:43+00:002016-06-09 08:51:43addTag9Added tag - empathizedyoungDevon Young2016-06-09 08:51:42+00:002016-06-09 08:51:42addTag8Added tag - stokedyoungDevon Young2016-06-09 08:51:40+00:002016-06-09 08:51:40addTag7Added tag - design thinking processdyoungDevon Young2016-06-09 08:51:38+00:002016-06-09 08:51:38addTag6Added tag - resourcesdyoungDevon Young2016-06-09 08:51:35+00:002016-06-09 08:51:35addTag5dyoungDevon Young2016-06-06 23:47:53+00:002016-06-06 23:47:53updated4dyoungDevon Young2016-06-06 21:53:23+00:002016-06-06 21:53:23updated3dyoungDevon Young2016-06-06 20:58:40+00:002016-06-06 20:58:40updated2First createddyoungDevon Young2016-06-06 20:58:21+00:002016-06-06 20:58:21created1wiki2016-06-06T23:47:53+00:00groups/k12/wiki/bb07fFalseResources and Tools by Stage/groups/k12/wiki/bb07f/Resources_and_Tools_by_Stage.htmlDevon Young14 updatesResources and Tools by Stage Key tools and worksheets in each step Warm-up [Download file "Stoke Deck.pdf"] Improv Toolkit for Educators, Improv Activiti...Falsedyoung2016-06-06T23:47:53+00:00Added tag - hotdyoungDevon Young2016-06-09 18:04:48+00:002016-06-09 18:04:48addTag18Added tag - full-cycledyoungDevon Young2016-06-09 06:21:38+00:002016-06-09 06:21:38addTag17Added tag - designed by k12 labdyoungDevon Young2016-06-09 06:21:34+00:002016-06-09 06:21:34addTag16Added tag - educator workshopdyoungDevon Young2016-06-09 06:21:23+00:002016-06-09 06:21:23addTag15Added tag - 2-hourdyoungDevon Young2016-06-09 06:21:18+00:002016-06-09 06:21:18addTag14Added tag - 2016dyoungDevon Young2016-06-09 06:21:08+00:002016-06-09 06:21:08addTag13Removed tag - workshopdyoungDevon Young2016-06-09 06:21:02+00:002016-06-09 06:21:02removeTag12Removed tag - morning routinedyoungDevon Young2016-06-09 06:21:00+00:002016-06-09 06:21:00removeTag11Removed tag - dp0dyoungDevon Young2016-06-09 06:20:59+00:002016-06-09 06:20:59removeTag10Removed tag - design thinking burstdyoungDevon Young2016-06-09 06:20:56+00:002016-06-09 06:20:56removeTag9Added tag - workshopdyoungDevon Young2016-06-06 15:58:59+00:002016-06-06 15:58:59addTag8Added tag - design thinking burstdyoungDevon Young2016-05-23 20:34:51+00:002016-05-23 20:34:51addTag7Removed tag - burstdyoungDevon Young2016-05-23 20:34:43+00:002016-05-23 20:34:43removeTag6Added tag - morning routinedyoungDevon Young2016-05-23 20:34:05+00:002016-05-23 20:34:05addTag5Added tag - dp0dyoungDevon Young2016-05-23 20:33:54+00:002016-05-23 20:33:54addTag4Added tag - burstdyoungDevon Young2016-05-23 20:33:47+00:002016-05-23 20:33:47addTag3dyoungDevon Young2016-05-23 16:46:27+00:002016-05-23 16:46:27updated2First createddyoungDevon Young2016-05-23 16:08:56+00:002016-05-23 16:08:56created1wiki2016-05-23T16:46:27+00:00groups/k12/wiki/213e5FalseDesign Thinking Burst: May 18, 2016 /groups/k12/wiki/213e5/Design_Thinking_Burst_May_18_2016_.htmlDevon Young18 updatesDesign Thinking Burst: May 18, 2016 What: An introductory experience for educators who are interested in learning about the design thinking process. When: April 28, 2016 at the d...Falsedyoung2016-05-23T16:46:27+00:00Added tag - hotdyoungDevon Young2016-06-09 18:05:46+00:002016-06-09 18:05:46addTag16Added tag - full-cycledyoungDevon Young2016-06-09 06:22:15+00:002016-06-09 06:22:15addTag15Added tag - designed by k12 labdyoungDevon Young2016-06-09 06:22:11+00:002016-06-09 06:22:11addTag14Added tag - educator workshopdyoungDevon Young2016-06-09 06:22:06+00:002016-06-09 06:22:06addTag13Added tag - 2-daydyoungDevon Young2016-06-09 06:22:01+00:002016-06-09 06:22:01addTag12Added tag - 2016dyoungDevon Young2016-06-09 06:21:58+00:002016-06-09 06:21:58addTag11Removed tag - workshopdyoungDevon Young2016-06-09 06:21:52+00:002016-06-09 06:21:52removeTag10Removed tag - discover design thinkingdyoungDevon Young2016-06-09 06:21:50+00:002016-06-09 06:21:50removeTag9Added tag - workshopdyoungDevon Young2016-06-06 15:59:14+00:002016-06-06 15:59:14addTag8Removed tag - savedyoungDevon Young2016-06-06 15:59:10+00:002016-06-06 15:59:10removeTag7Added tag - discover design thinkingdyoungDevon Young2016-05-23 21:41:41+00:002016-05-23 21:41:41addTag6Added tag - savedyoungDevon Young2016-05-16 20:35:23+00:002016-05-16 20:35:23addTag5dyoungDevon Young2016-05-13 21:14:20+00:002016-05-13 21:14:20updated4dyoungDevon Young2016-05-11 15:57:56+00:002016-05-11 15:57:56updated3dyoungDevon Young2016-05-11 03:15:39+00:002016-05-11 03:15:39updated2First createddyoungDevon Young2016-05-11 03:01:09+00:002016-05-11 03:01:09created1wiki2016-05-13T21:14:20+00:00groups/k12/wiki/7c78cFalseDiscover Design Thinking workshop: May 5-6 2016/groups/k12/wiki/7c78c/Discover_Design_Thinking_workshop_May_56_2016.htmlDevon Young16 updatesDiscover Design Thinking workshop: May 5-6 2016 Edit this page Create a new page Delete this ...Falsedyoung2016-05-13T21:14:20+00:00Added tag - hotarazAriel Raz2016-06-09 18:05:38+00:002016-06-09 18:05:38addTag13Added tag - prototypearazAriel Raz2016-06-09 06:30:10+00:002016-06-09 06:30:10addTag12Added tag - full-cyclearazAriel Raz2016-06-09 06:30:00+00:002016-06-09 06:30:00addTag11Added tag - grades 9-12arazAriel Raz2016-06-09 06:29:55+00:002016-06-09 06:29:55addTag10Added tag - student curriculumarazAriel Raz2016-06-09 06:29:51+00:002016-06-09 06:29:51addTag9Added tag - 1-weekarazAriel Raz2016-06-09 06:28:21+00:002016-06-09 06:28:21addTag8Added tag - 2016arazAriel Raz2016-06-09 06:28:18+00:002016-06-09 06:28:18addTag7Removed tag - student workshoparazAriel Raz2016-06-09 06:28:07+00:002016-06-09 06:28:07removeTag6Removed tag - fail forwardarazAriel Raz2016-06-09 06:28:03+00:002016-06-09 06:28:03removeTag5Added tag - student workshoparazAriel Raz2016-06-06 16:37:11+00:002016-06-06 16:37:11addTag4Added tag - fail forwardarazAriel Raz2016-06-06 16:36:53+00:002016-06-06 16:36:53addTag3arazAriel Raz2016-03-14 03:01:39+00:002016-03-14 03:01:39updated2First createdarazAriel Raz2016-03-14 02:48:24+00:002016-03-14 02:48:24created1wiki2016-03-14T03:01:39+00:00groups/k12/wiki/0502dFalseMt. Vernon Presbyterian School - Fail Forward/groups/k12/wiki/0502d/Mt_Vernon_Presbyterian_School__Fail_Forward.htmlAriel Raz13 updatesMt. Vernon Presbyterian School - Fail Forward On this page you'll find resources for the one week workshop we held with Mt. Vernon Presbyterian School. The frame of the weeklong experience was...Falsearaz2016-03-14T03:01:39+00:00weblog2009-11-19T16:29:14+00:00groups/k12/weblog/56457FalseNew Riverside-Nueva partnership/groups/k12/weblog/56457/New_RiversideNueva_partnership.htmlLeticia Britos0 updatesNew Riverside-Nueva partnership The Nueva School has some exciting news to report. After the six of us (Rebecca, Megan, Keely, Kim, Anna, and I) from Nueva met Deepa and Veena fro...Falselbritos2009-11-19T16:29:14+00:00hot/groups/k12/search/index.rss?sort=modifiedDate&kind=all&sortDirection=reverse&excludePages=wiki/welcomelist/groups/k12/search/?sort=modifiedDate&kind=all&sortDirection=reverse&excludePages=wiki/welcomeRecent ChangesRecentChangesListUpdates?sort=modifiedDate&kind=all&sortDirection=reverse&excludePages=wiki/welcome0/groups/k12/sidebar/RecentChangesListmodifiedDateallRecent ChangesRecentChangesListUpdateswiki/welcomeNo recent changes.reverse5search