To help designers reframe a design challenge into an actionable problem statement
Small groups 2-4
What is a POV Want-Ad?
A POV Want-Ad is a creative way for designers to synthesize all of the needs and insights that they discovered during the empathy phase into an actionable problem statement. In this activity students are challenged to write a want ad that accurately depicts the challenge that they are trying to address for their user.
Why use a POV Want-Ad?
A point-of-view (POV) is your reframing of a design
into an actionable problem statement that will launch you into
ideation. A POV Want Ad can be a
good way to express your distilled findings in an intriguing format.
How to use a POV Want-Ad?
Embed your user, his or her need, and
your insights within a the format of a want ad. This way
of expressing a POV is often more playful and
nuanced than the simple USER+NEED+INSIGHT madlib,
but should still have a clarity about
how you have reframed the problem. Try this format:
Descriptive characterization of a user,
followed by “seeks” an ambiguous method
to meet a implied need,
plus additional flavor to capture your
Ex:“High-energy teenager seeks awesome social
network. Interests should include issues of
societal importance (e.g. how much parents suck and also why being a
might be cool). Willingness to IM
constantly during the school year is a MUST!”
Sample Lesson (15 min)
Paper and pencilCharacterize User (5 min):
Ask students to take 5 minutes to characterize their user. Students should think of a number of adjectives that describe the most pertinent characteristics of their user (Record on the left side of attached handout).Insights/Needs (5 min):
Now have students record all of the most important insights and needs that they uncovered during the empathy stage of the process (Record on the Left side of attached handout).Write Want Ads (5 min)
Ask students to take the characteristics, needs and insights from the left side and develop creative Want-Ads on the right side of the handout. Encourage students to be creative and develop fun Ads.
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