Define

WHAT is it?

The goal of this mode is to come up with at least one actionable problem statement. This actionable problem statement (often referred to as Point of View (POV)) is the guiding statement that focuses on the insights that you uncovered from real users.

WHY do we teach it?

The Define mode is usually seen as a 'narrowing' part of the process. After collecting volumes of user information, it is time to distill down to one specific user group, their need and the insight behind that need so as to unify and inspire a team. During the mode it is very important to be very specific about users. Is the user 'moms' or is the user 'former career women that are trying to balance their family and career'?

Another common pitfall is to be directly drawn to specific solution ideas. The focus here is still on the needs. The most interesting and innovative solutions will come from gaps in systems of use, usability and meaning.

The goal of the Define mode is:
  • To expose new innovation opportunities by looking at problems differently
  • To guide innovation efforts
  • To help a team confirm that what they've identified is something worth working on

HOW do we teach it?

This mode can be taught in two steps:
  1. Synthesis
  2. Point of View (POV)
A good intro to Define, can be found in the following slidedeck:

Download file "Define_1_0.ppt"
This slidedeck contains an introduction to Define, where it fits in the process, why it is important and some examples of clearly defined problem statements evident in the product (i.e. playstation 3 vs wii, method vs CLR, Nikon vs Izone).

A follow-up slidedeck can be found below:

Download file "Define_2_0.ppt"
This slidedeck contains an example process of how you might get to a POV. It is 'live-demo' based, meaning that the slides act as prompts to demonstrate in front of a class, how to get to a POV. Some finer points are also discussed, such as why should you have a POV and why needs in POVs should be verbs and not nouns.

DEFINE ACTIVITIES AND CHALLENGES BASED ON SKILL LEVEL


LEVEL 1
1. Madlibs
LEVEL 2
1. Empathy Map
2. Other mapping techniques
LEVEL 3
1. Want Ad
2. 2X2s
LEVEL 4
1. Metaphor

Comments

/groups/k12/search/index.rss?tag=hotlist/groups/k12/search/?tag=hotWhat’s HotHotListHot!?tag=hot6/groups/k12/sidebar/HotListAdded tag - hotdyoungDevon Young2016-06-09 18:05:15+00:002016-06-09 18:05:15addTag14Added tag - activitydyoungDevon Young2016-06-09 08:51:57+00:002016-06-09 08:51:57addTag13Added tag - testdyoungDevon Young2016-06-09 08:51:48+00:002016-06-09 08:51:48addTag12Added tag - prototypedyoungDevon Young2016-06-09 08:51:46+00:002016-06-09 08:51:46addTag11Added tag - ideatedyoungDevon Young2016-06-09 08:51:45+00:002016-06-09 08:51:45addTag10Added tag - definedyoungDevon Young2016-06-09 08:51:43+00:002016-06-09 08:51:43addTag9Added tag - empathizedyoungDevon Young2016-06-09 08:51:42+00:002016-06-09 08:51:42addTag8Added tag - stokedyoungDevon Young2016-06-09 08:51:40+00:002016-06-09 08:51:40addTag7Added tag - design thinking processdyoungDevon Young2016-06-09 08:51:38+00:002016-06-09 08:51:38addTag6Added tag - resourcesdyoungDevon Young2016-06-09 08:51:35+00:002016-06-09 08:51:35addTag5dyoungDevon Young2016-06-06 23:47:53+00:002016-06-06 23:47:53updated4dyoungDevon Young2016-06-06 21:53:23+00:002016-06-06 21:53:23updated3dyoungDevon Young2016-06-06 20:58:40+00:002016-06-06 20:58:40updated2First createddyoungDevon Young2016-06-06 20:58:21+00:002016-06-06 20:58:21created1wiki2016-06-06T23:47:53+00:00groups/k12/wiki/bb07fFalseResources and Tools by Stage/groups/k12/wiki/bb07f/Resources_and_Tools_by_Stage.htmlDevon Young14 updatesResources and Tools by Stage Key tools and worksheets in each step Warm-up [Download file "Stoke Deck.pdf"] Improv Toolkit for Educators, Improv Activiti...Falsedyoung2016-06-06T23:47:53+00:00Added tag - hotdyoungDevon Young2016-06-09 18:04:48+00:002016-06-09 18:04:48addTag18Added tag - full-cycledyoungDevon Young2016-06-09 06:21:38+00:002016-06-09 06:21:38addTag17Added tag - designed by k12 labdyoungDevon Young2016-06-09 06:21:34+00:002016-06-09 06:21:34addTag16Added tag - educator workshopdyoungDevon Young2016-06-09 06:21:23+00:002016-06-09 06:21:23addTag15Added tag - 2-hourdyoungDevon Young2016-06-09 06:21:18+00:002016-06-09 06:21:18addTag14Added tag - 2016dyoungDevon Young2016-06-09 06:21:08+00:002016-06-09 06:21:08addTag13Removed tag - workshopdyoungDevon Young2016-06-09 06:21:02+00:002016-06-09 06:21:02removeTag12Removed tag - morning routinedyoungDevon Young2016-06-09 06:21:00+00:002016-06-09 06:21:00removeTag11Removed tag - dp0dyoungDevon Young2016-06-09 06:20:59+00:002016-06-09 06:20:59removeTag10Removed tag - design thinking burstdyoungDevon Young2016-06-09 06:20:56+00:002016-06-09 06:20:56removeTag9Added tag - workshopdyoungDevon Young2016-06-06 15:58:59+00:002016-06-06 15:58:59addTag8Added tag - design thinking burstdyoungDevon Young2016-05-23 20:34:51+00:002016-05-23 20:34:51addTag7Removed tag - burstdyoungDevon Young2016-05-23 20:34:43+00:002016-05-23 20:34:43removeTag6Added tag - morning routinedyoungDevon Young2016-05-23 20:34:05+00:002016-05-23 20:34:05addTag5Added tag - dp0dyoungDevon Young2016-05-23 20:33:54+00:002016-05-23 20:33:54addTag4Added tag - burstdyoungDevon Young2016-05-23 20:33:47+00:002016-05-23 20:33:47addTag3dyoungDevon Young2016-05-23 16:46:27+00:002016-05-23 16:46:27updated2First createddyoungDevon Young2016-05-23 16:08:56+00:002016-05-23 16:08:56created1wiki2016-05-23T16:46:27+00:00groups/k12/wiki/213e5FalseDesign Thinking Burst: May 18, 2016 /groups/k12/wiki/213e5/Design_Thinking_Burst_May_18_2016_.htmlDevon Young18 updatesDesign Thinking Burst: May 18, 2016 What: An introductory experience for educators who are interested in learning about the design thinking process. When: April 28, 2016 at the d...Falsedyoung2016-05-23T16:46:27+00:00Added tag - hotdyoungDevon Young2016-06-09 18:05:46+00:002016-06-09 18:05:46addTag16Added tag - full-cycledyoungDevon Young2016-06-09 06:22:15+00:002016-06-09 06:22:15addTag15Added tag - designed by k12 labdyoungDevon Young2016-06-09 06:22:11+00:002016-06-09 06:22:11addTag14Added tag - educator workshopdyoungDevon Young2016-06-09 06:22:06+00:002016-06-09 06:22:06addTag13Added tag - 2-daydyoungDevon Young2016-06-09 06:22:01+00:002016-06-09 06:22:01addTag12Added tag - 2016dyoungDevon Young2016-06-09 06:21:58+00:002016-06-09 06:21:58addTag11Removed tag - workshopdyoungDevon Young2016-06-09 06:21:52+00:002016-06-09 06:21:52removeTag10Removed tag - discover design thinkingdyoungDevon Young2016-06-09 06:21:50+00:002016-06-09 06:21:50removeTag9Added tag - workshopdyoungDevon Young2016-06-06 15:59:14+00:002016-06-06 15:59:14addTag8Removed tag - savedyoungDevon Young2016-06-06 15:59:10+00:002016-06-06 15:59:10removeTag7Added tag - discover design thinkingdyoungDevon Young2016-05-23 21:41:41+00:002016-05-23 21:41:41addTag6Added tag - savedyoungDevon Young2016-05-16 20:35:23+00:002016-05-16 20:35:23addTag5dyoungDevon Young2016-05-13 21:14:20+00:002016-05-13 21:14:20updated4dyoungDevon Young2016-05-11 15:57:56+00:002016-05-11 15:57:56updated3dyoungDevon Young2016-05-11 03:15:39+00:002016-05-11 03:15:39updated2First createddyoungDevon Young2016-05-11 03:01:09+00:002016-05-11 03:01:09created1wiki2016-05-13T21:14:20+00:00groups/k12/wiki/7c78cFalseDiscover Design Thinking workshop: May 5-6 2016/groups/k12/wiki/7c78c/Discover_Design_Thinking_workshop_May_56_2016.htmlDevon Young16 updatesDiscover Design Thinking workshop: May 5-6 2016 Edit this page Create a new page Delete this ...Falsedyoung2016-05-13T21:14:20+00:00Added tag - hotarazAriel Raz2016-06-09 18:05:38+00:002016-06-09 18:05:38addTag13Added tag - prototypearazAriel Raz2016-06-09 06:30:10+00:002016-06-09 06:30:10addTag12Added tag - full-cyclearazAriel Raz2016-06-09 06:30:00+00:002016-06-09 06:30:00addTag11Added tag - grades 9-12arazAriel Raz2016-06-09 06:29:55+00:002016-06-09 06:29:55addTag10Added tag - student curriculumarazAriel Raz2016-06-09 06:29:51+00:002016-06-09 06:29:51addTag9Added tag - 1-weekarazAriel Raz2016-06-09 06:28:21+00:002016-06-09 06:28:21addTag8Added tag - 2016arazAriel Raz2016-06-09 06:28:18+00:002016-06-09 06:28:18addTag7Removed tag - student workshoparazAriel Raz2016-06-09 06:28:07+00:002016-06-09 06:28:07removeTag6Removed tag - fail forwardarazAriel Raz2016-06-09 06:28:03+00:002016-06-09 06:28:03removeTag5Added tag - student workshoparazAriel Raz2016-06-06 16:37:11+00:002016-06-06 16:37:11addTag4Added tag - fail forwardarazAriel Raz2016-06-06 16:36:53+00:002016-06-06 16:36:53addTag3arazAriel Raz2016-03-14 03:01:39+00:002016-03-14 03:01:39updated2First createdarazAriel Raz2016-03-14 02:48:24+00:002016-03-14 02:48:24created1wiki2016-03-14T03:01:39+00:00groups/k12/wiki/0502dFalseMt. 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