You space saturate to help you unpack thoughts and experiences into tangible and visual pieces of information that you surround yourself with to inform and inspire the design team. You group these findings to explore what themes and patterns emerge, and strive to move toward identifying meaningful needs of people and insights that will inform your design solutions.
Saturate your wall space (or work boards) with items such as pictures of relevant products, environments, and users you met, and post-its headlining interesting findings (see “Team Share-and-Capture”). In order to begin to synthesize the information, group the post-its and pictures into the areas that the information tends to bunch. You likely have some ideas of the patterns within the data from the unpacking you did to produce the notes. For example, you may have seen and heard many things related to feeling safe, and many things regarding desire for efficiency. Within the group of ‘safety’, go beyond the theme and try to see if there is a deeper connection that may lead to an insight such as “Feeling safe is more about who I am with than where I am." Maybe there is a relation between groups that you realize as you place items in groups – that safety is often at odds with users’ desire for efficiency. Try one set of grouping, discuss (and write down) the findings, and then create a new set of groups.
The end goal is to synthesize data into interesting findings and create insights which will be useful to you in creating design solutions.
It is common to do the grouping with post-its headlining interesting stories from fieldwork. But grouping is also useful to think about similarities among a group of products, objects, or users.
(Pre-Work: each student should come into this activity having artifacts, stories, quotes, pictures to share. If not, then one way to do this might be to jigsaw activities that will get them bits to add to the conversation. For example, one student from the group might watch a video of an interview on the topic to bring to the group, one might find images, one might call someone related to the topic, etc.)
Model for the students what space saturation looks like - talk about a conversation or what you personally learned about the topic. Post your pictures, quotes, etc. on a team board as you want your students to do. The members of your model group are capturing key elements or what's sticking out to them on post-it notes. They are listening carefully. They ask follow-up questions and post what they are writing on the team board. Say that each member of the group would get a chance to do this before you as a group move on to grouping.
Ask the students to divide into their groups and to start the space saturation. Check in with each group as they get started.
After it seems like most groups are close to finishing their space saturations, ask the groups to pause. Give instructions for grouping:
In grouping you are looking for common or contrasting elements in what you found. What did you find that people have in common? What did you find that was different? What was surprising?
Capture the different groups on post-its and move the post-its to show what fits in each category.
If there are differences, then capture the differences on a spectrum (line).
Ask groups to complete the following sentences as a group:
These things were the same in different people or places:
These things were different for the people or places:
One group we made was about:
One surprise we talked about in doing this activity was:
Group worksheet to use:
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