With a POV metaphor designers challenge themselves to come up with a comparison for what their user wants to help guide their process of ideation and prototyping. For example, a group looking to improve the experience in a retirement home may pose the question "How might we create a retirement home experience kindergartenesque?" if after interviewing their user group they find that their favorite time in life was when they were in kindergarten and they just want to go back to that time.
A point-of-view (POV) is your reframing of a design challenge into an actionable problem statement that will launch you into generative ideation. A POV Metaphor can be a concise and compelling way to capture how you define the design challenge (your POV!). A good metaphor will yield a strong directive of how you go about designing the final solution.
For example, one metaphor from industry is:
“Personal music player as jewelry,”
which provides the directive for creating the iPod.Looking at the headset as jewelry, rather than simply speakers, allows the designer to create a product that users will enjoy as a projection of themselves, rather than merely a utilitarian device.
This potentially could have been seeded by building an insight about how a user views her music collection – that “her identity is linked to the bands she listens to, and her relationships are bolstered by shared music taste.”
A metaphor can also be embedded into a more comprehensive POV.
For example you may create the following POV:
“A works-hard-plays-hard young professional needs to be motivated at work with a job that is more like a first-person-shooter than Tetris.”