is the process of idea generation. Mentally it represents a process of
“going wide” in terms of concepts and outcomes. Ideation provides the
fuel for building prototypes and driving innovative solutions.
in order to step beyond obvious solutions. We ideate to harness the
collective perspectives and strengths of our teams. We ideate to create
fluency (volume) and flexibility (variety) in our innovation options.
We ideate in teams, although we can also ideate individually. We ideate using many techniques, including the following examples:BrainstormingCrowdsourcingBodystorming
Why Laddering (the 5 Why?s)
Many tools and resources help to facilitate ideation and capture the findings:
Dry erase markers/boards
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