Materials: Paper, Pencil, recording device
STEP 1: FIND A PARTICIPANT
With a partner ask students to identify a member of their target audience (Participant) whose job or life will help them better understand their target audience (if this is not part of a larger challenge students can just choose someone of interest). Students will need to ask their Participant if they can commit to:
1) being interviewed (45 minutes)
2) allow your pair to spend 3-4 hours with him or her as they go about daily job (‘Fly on theWall’)
3) giving feedback on ideas your pair brainstorms to make his or her life easier (30 minutes)
4) testing out one idea give feedback
5) a defined meeting time
STEP 2 Develop Interview guide (20-30 min)
During class develop an interview guide (for more information on interview guides see the Interviewing Skills page)
STEP 3 Interview, Shadow, Capture Learnings and Prep Presentation (3-5 hrs)
A INTERVIEW Interview their Participant (45 minutes) and begin shadowing. Students should remind the Participant that
during the ‘Fly on the Wall’ portion of the afternoon they will do their best to stay out of the way and not disrupt the flow of activities. Students should emphasize that it is important for the Participant to carry on as he or she normally would and NOT to change behavior as a result of him or her being there.
B. CAPTURE Students take notes, make sketches and photographs (if the Participant consents) to remember what they see and hear. Immediately after leaving the Participant, students write on post-it notes the top quotes, observations and the needs they may suggest.
C. WRAP UP AND PREPARE FOR NEXT STEPS After students have finished their day with the Participant encourage them to start thinking about possible brainstorm topics to prompt Ideas that would make their Participant’s life better. Often this exercise will be used in conjunction with others to create a complete design challenge so students will want to keep the rest of the steps of the process in mind as they wrap up their Walk in the Moccasins activity
D. Discussion Questions Ask students a combination of the following questions: What interview
techniques did you try? What worked well and what didn’t? What would you do differently next time? What surprised you most about your Participant? What was your biggest learning either about yourself or the Participant?
Return to Curriculum Home Page