April 26, 27, 28
The ultimate test for good design is its ability to make it to end users. In more cases than not, this involves the idea (product, service, company) making its way through some sort of organization. A lot of good ideas get killed along the way. So, how do you understand an organization well enough to design in it? For it? How do you get a deep understanding of things like culture, norms, and behaviors, in order to ensure the life and integrity of innovative ideas? That’s what we’ll explore in this class.