Sat. Apr 25, 10:00a-5:00p
Sun. Apr 26, 10:00a-5:00p
Design thinking or human-centered design typically focuses on end-users to create new or improved offers. This is only part of the equation though, as there are other humans involved – the people in the organization that must implement the project – people with different skillsets, different personalities, and different levels of familiarity with design thinking.
When you are applying design thinking to a real-world problem, you might find yourself working with an organization or a group that already has a project or initiative underway. They already have specific challenges they need to address. They already have specific constraints – operationally, financially, culturally. They might have pieces of the project already done, pieces that cannot be wholly discarded. They might have strongly held assumptions. They don’t have a blank canvas. And while it might be ideal and efficient for decisions to be driven by what would be most useful to end-users, the involvement of individual agendas, preferences and resources will ultimately affect the final outcome.
Our class takes a more systemic and holistic view of what it means to practice design thinking in this context – to allow you to both create new offers, possibly iterate on current ones, and bring the people in the organization along. In this two-day class, we will challenge you to:
* Develop a mindset of empathy for not just your customer, but the project, organization and team as different user groups
* Inspire you to approach challenges differently and experience how human-centered design can add new perspectives to your own work tackling multi-stakeholder challenges
* Teach you to consciously assess the way you are navigate this complex landscape
* Co-design solutions that deliver more meaningful impact and taking into account the whole system you are plugging into
This class is for you if you are already comfortable with the fundamentals of design thinking but want to advance in crafting more advanced co-design practices.
Accepting 16 students. Open to graduate and undergraduate students. Application deadline is Wednesday, March 18th at 11:59pm. Apply here.
Glenn Fajardo, TechSoup Global
Jocelyn Ling, Incandescent
John Rehm, VP of Corporate Capability Development at Fung Group of companies