Information Week on Infectious Action

Information Week ruminates on the wide swings of fortune in the online infectious action arena. Our favorite quote from Bob Sutton…

This "messy" approach to packaging and selling products is exceedingly distressing to traditional marketers, Sutton says. "They base their whole professional lives on the theory that you can analyze and analyze and analyze, and if you analyze enough, you can make the perfect decision," he says. That’s simply not the case on the Web. "You have to throw something on the wall and see if it sticks," he says, adding, "failure sucks, but instructs."

Words to live by.