Why Should I Wear This? Value Propositions and Prototyping for Wearables

Fall 2015
Sat Oct 3
10:00a-2:00p
Studio 2
d.skills

Wearable devices are the next phase of the mobile revolution. Yet, the truth is data can be boring. After a few weeks or days wearing a device, no matter how well designed, consumers invariably wonder, “Why should I wear this?” Today, many wearables are in search of a clear value proposition. Quantification isn’t enough. Turning data into relevant and engaging information is the key to realizing the true promise of wearables—meaningful behavior change. This pop-up class will take a human-centered design approach to evaluating and crafting value propositions, and then translating them into physical and digital prototypes. We will use the framework of context (the user and their environment), capability (technical features, types of data), and change (the behavior to modify) to rapidly define, iterate and test wearable concepts. Questions we will explore include: “How do you craft meaningful value propositions?” And, “How do you quickly and iteratively prototype new products and services to test your value propositions?”

Apply
Accepting 16-24 graduate students. Apply here.

Teaching Team
Elizabeth Glenewinkel, Design Research | gravityank
Mario Ruiz, Strategic Innovation Executive | Salesforce Ignite

Questions
mruiz@salesforce.com

Why Should I Wear This? Value Propositions and Prototyping for Wearables