Understanding Superfans and Their Heroes

Learn to utilize the hero myth to activate superfans for your ideas

Tue/Thu 1:15p – 3:05p
Concept Car
ME 235
2-3 Units
Credit/No Credit
Launching This Year

Our fundamental belief is that the most successful people, brands and movements are built around a hero and by extension, its fans. Understanding the connection between the hero and their superfans is what we’ll explore, a critical new skill if you want to build something of lasting value. You’ll deconstruct what made that connection possible and then use what you learned to construct a prototype that a young up-and-coming hero can use as a roadmap.

Through a radical team-based, hands-on, multidisciplinary class, you will interview superfans to come up with the design principles central to heroes. You will learn and utilize the principles of Empathy-Define-Ideate-Prototype-Test components of the d.thinking process. Why do superfans love their heroes? You’ll get to prototype and explore how superfans connect with their heroes, understanding how this connective tissue works will give your own ideas a boost. We’ll be studying heroes the likes of Dale Earnhardt, Michael Jordan and Stephen Colbert. You will hear from special guests and take a field trip to a racetrack. Sponsored by the Revs Program. Limited enrollment.

Graduates and advanced undergrads and will be considered. Limited enrollment by application.
Application closed

Teaching Team
Michael Sturtz, ME Design
Reilly Brennan, REVS Program

brennanr@stanford.edu, msturtz@stanford.edu

Understanding Superfans and Their Heroes