The Consumer Mind and Behavior Design

Fall 2015
1:30p – 4:20p
Studio 2
ME 224
3 Units
Letter Grade
Launching 2015

Want to learn how to leverage consumer psychology in the design of mobile or web products? This course will introduce new theories and research concerning neuroscience and behavioral psychology to examine models for forming user habits. Students who take this course will learn how to use behavior change methodologies to design a customer experience. Emphasis will be placed on empathizing and ideating for a lightweight prototype based on the principles taught in class. Students who attend are strongly encouraged to arrive with an idea for a product or service that changes consumer behavior.

*Prerequisite: Students who participate in this course must have previously completed at least one course.

Enrollment limited to 21 graduate students.
Application closed

Teaching Team
Steph Habif, Behavior Designer,
Nir Eyal, Consultant and Author of “Hooked: How to Build Habit-Forming Products”


The Consumer Mind and Behavior Design