Synthesis–Finding The Meaning that Matters

Spring 2016
May 14, 10:00am – 6:00pm
May 15, 10:00am – 2:00pm
Concept Car

A course equally relevant for designers, entrepreneurs, researchers, filmmakers, artists, and product managers, this class will take you into the heart of the design thinking process.  Human-centered design uncovers a great deal of research learnings, and it can be tricky to determine the right needs to go after. Finding the meaning has been described as an art or as magic, but we will teach you how to play with synthesis as if it’s a prototype.

We will spend time together listening to stories and pulling out meaningful themes, making sense of what’s powerful behind the themes, playing with frameworks and a few different methods of encapsulating the core of an idea. At the end of the weekend you will have more familiarity with playing with abstract concepts as if they were concrete objects to interlock in different ways. Helpful in getting to the core of a story arc, a product idea, or customer insights, the synthesis process is fun, absorbing, and exhausting (but in the best way.)

Accepting 24 students. All students encouraged to apply.
Application Closed

Teaching Team
Nihir Shah, Teaching Fellow
Gigi Gormley, Director of Design Research, Fidelity Investments
Dave Sonders, Partner, gravitytank
Fred Leichter, Senior Vice President, Fidelity Investments

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