Sticky Stories

Fri., Feb. 6, 2:00p-5:00p
Fri., Feb. 13, 2:00p-5:00p
Fri, Feb. 20, 2:00p-5:00p
Studio 1

For designers, the creative process is bookended by stories—we start with the story our users tell and we finish with the story that our product, solution, or service tells. Good designers therefore need to be very good story-listeners and story-tellers. This short course will help students develop the core skills to become both by applying what linguists, psychologists, narratologists, and neuroscientists have learned about how exactly stories generate meaning that sticks.

This class is a deep dive in interviewing, synthesis and storytelling. Students who apply should have a strong familiarity with the design thinking process, a commitment to develop their empathetic capacity, and a curiosity about how the mind makes meaning.

12-20 students, undergraduate and graduate students encouraged to apply. Apply here with the Pop-Up common application.

Teaching Team
Erik Olesund, Teaching Fellow,
Emi Kolawole, Editor in Residence,
Jonah Willihnganz, the Braden Lecturer in Narrative Art and the director of the The Stanford Storytelling Project



Sticky Stories