How to Design and Run Experiments in Organizations to Make Sure the Needs are Real and the Solution Works
Mon 1:15p – 4:05p
In this course, you will gain a deeper understanding of the user feedback part of design thinking with a focus on rapid experimentation using prototypes, especially for processes. In particular, we will gather user feedback on later stages of iteration when design ideas are somewhat gelled, but designers are still uncertain about whether the design will meet the need and evoke the response intended. We will learn creative ways to discover what users will do in the real world when faced with processes we design. The course is expected to include projects with a large retail company who employs design thinking and experimentation on a regular basis. This class is for students who have already been exposed to the design thinking process or, more broadly, human-centered design and want to focus on this later stage aspect of it in more depth. We particularly welcome students who want to know more about how to design and run experiments to inform design and students excited about designing organizational processes and experimenting with their effectiveness.
Enrollment limited to 20 graduate and undergraduate students. Apply here. Application closes March 6, 2015.
Pamela Hinds, MS&E
Julie Stanford, Sliced Bread Design