We help people move from the phase of stuck to creativity. This is accomplished through three stages:
1) Pulling them into the site where they take a challenge
2) They return and engage in their real life via the challenge (i.e. take 10 photos)
3) They return to the site to share their experience and prove they actually completed it
Why this method? It can be instantly applied, it is applicable to their life, and allows engagement with others.