Our bootcamp students just finished up their final design challenge, and we wanted to share a few of the highlights with you. Their challenge was to re-think nutritional health in low-income urban communities, designing solutions that project partner PepsiCo could engage with. Teams had four weeks to work on their project, and their final deliverable was a four-minute video.
During their empathy fieldwork, many teams found that access to healthy food is a key issue in communities like East Palo Alto, which aren’t served by any major grocery chains. Anant Sudarshan, Justin Arenstein, Isabelle Bolton, Jacob Klein and Gaju Krishna dug a little deeper, spending time with the owners of a mom-and-pop market who let them prototype their solution in the market.
Katy Kavanaugh, Aman Kumar, Matthieu Rouif, Clay Sader and Micol Werner also spent time with a shop owner, finding she worried about kids in her store buying unhealthy food in her store, but also worried about her own children. The solution addressed both needs:
Sharbani Roy, Signo Uddenberg, Krissy Clark and Jumie Yuventi came up with the idea of a mobile community kitchen that would draw people together across cultural boundaries. How do you prototype an idea like that? They rented a UHaul and drove around, offering healthy meals made from their own favorite recipes, then spent time with folks to see what the experience was like.
All of the students did an amazing job of getting out and really engaging with users and communities to understand their needs. Bootcampers, share your favorite stories from your fieldwork, prototyping and testing with us in the comments section!