Customer-Focused Innovation

The and Stanford’s Graduate School of Business recently teamed up to teach an executive education course called Customer-Focused Innovation.  The experience of the course was designed to pair theory and action in a way that would help participants be able to know and do upon returning to their respective organizations.  As Bob Sutton talks about the class:

We became quite enamored of this idea of “clean” innovation models for the morning sessions and the “messy” process of doing creative work for the afternoon sessions. We liked this approach was that it models how effective organizations do innovation: traveling between rigorous (if somewhat sanitized) theory, evidence, and case studies and the (more messy) challenges of actually identifying, developing, and trying to test real ideas with real customers

Read more about the class — and all the talented people who made it happen – on Bob Sutton’s blog.